Put your final dpak at the top.
Perhaps within a Ppt put a summary of drafts, and details on font choice etc, next. As part of the reflective essay preparation but also to highlight how research has been APPLIED (key assessment term) it helps to summarise SOME influences from research here too. An annotated version of the cover is a simple way of doing this, or a short video or Ppt.
ABSOLUTE BASICS
The digipak is distinct from a jewel case
Jewel case = plastic, rectangular (though square insert for front cover)
Digipak replicates vinyl (theory hint: Retromania)
Its therefore more collectible + often has special/limited/collectors edition/s, perhaps with exclusive bonus (live/remix) tracks
Lighter + thinner, so retailers/distributors like them: cheaper to transport, more can fit on shelves
Often feature inserts: most commonly lyric booklets; sometimes mainly pics + extensive small print (rights/composers detail for each track - you can find such detail to use as a template) with just one lyric
Usually a relationship between front + rear panel (not always) eg M/CU to LS; face to back of head
Often a continued theme in inner panels
Minimum 4 panels - but there are many fold-out variations
You can find templates easily online
Companies that print these tend to provide guides + templates on their websites
LINK TO PACKAGE
The digipak, social + video need to be explicitly linked as a promo package
That can be really simple: the look of the artist
It can be more abstract: iconography used within the video, on the social banner/icon
Viral (UGC/fan-made) content/competition is also key
Your social should be pushing both the other 2 texts:
- meeting with designers/directors
- photo shoots, set dressing
- brief 1st person (vlog style) vids from shoots
- artist meeting with editor
...loads of ways you can update fans + build appetite for/awareness for upcoming promo campaigns/release
For an existing artist you could (should!) invent a new album (title, concept etc) + treat the video as the lead single from it. Typically a compilation album - but album title doesn't have to 'best of'/'greatest hits' - it can have unique or sub-title. Lyric booklet and/or exclusive tracks for the digipak edition would be typical
Consider fonts: scope for initial title/s in video (Pixies' Bagboy interesting eg of diegetic font); for social memes; most obviously for digipak. Look at downloadable (free truetype specifically) fonts. Be sure to track/record your experimentation with fonts, including audience feedback + reasonging for rejection/selection (including links to existing artist style)
MAKING DIGIPAK DISTINCT FROM VIDEO; LINK TO SOCIAL
Basically...ideally don't just rely on screenshots from filmed footage, actually do a photoshoot, even if at the same time as a filming shoot
Setup for this (and of course for filming shoots) - make-up, set-dressing etc - all provide good social post material (+ should be evidenced anyway!)
SOME PAST STUDENT EXAMPLES
Routinely A* level...
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