The creative concept

Some overlap with the journey, but basically track the evolution of the idea, and source of fresh ideas as you go (and edit by the end). Credit influences. Its a positive to show that the idea evolved over time.

You should highlight some of the key influences here, even if thats simply taking portions from earlier posts on conventions.

START with a clear, simple outline of the FINAL creative concept, using narrative terms (Propp, Todorov etc) where applicable.