AUDIENCE SURVEY
See post with further post links
INITIAL SURVEY
WHAT YOU'RE SEEKING TO INVESTIGATE:
- awareness of genre > is there any clear age/gender split (or other demographic issue)
- expectations of genre (specifically video visuals) > is there any clear age/gender split (etc)
- awareness of artist > is there any clear age/gender split (etc)
- expectations of artist (specifically video visuals) > is there any clear age/gender split (etc)
Obviously artist recognition/awareness may be limited if its Indie.
HOW TO DO THIS
A simple video, or a mix of video + A4 sheet/s.
Use still images, clips, audio only to test how much of the sample audience doing a survey can identify the artist/track/genre (depends on the question), eg edit 3 x 5 sec clips from a single artist (can you name the artist) or 3 x 10+ sec clips from genre videos + ask if they can name artists AND genre
