Showing posts with label audience. Show all posts
Showing posts with label audience. Show all posts

Sunday, 31 May 2020

Social media: drafts and final text

This is a relatively easy text to produce, BUT you must ensure...
  • you evidence thoroughly-illustrated and annotated/denoted research across multiple artists including your own
  • as part of this you summarise findings from individual case studies (BOTH need to contribute individual research to all such conventions work before this joint summary) plus...
  • identify specific + well-denoted key influences (all the above: same for conventions work for all 3 texts)
  • you each produce an individual social
  • the social name won't risk a takedown order, eg a nickname
  • at least 20 posts
  • posts are crucially demonstrating knowledge + understanding of industry + audience
    • therefore the language, emojis, mode of address you use are crucial. You'll want good eg/s for the evaluation essay
  • must include a viral/UGC concept, probably including a TikTok element (you can ask others to fake entries as fans; don't need TikTok account, you can present video as if from it)
...

Audience

TBC

AUDIENCE SURVEY
See post with further post links

INITIAL SURVEY
WHAT YOU'RE SEEKING TO INVESTIGATE:
- awareness of genre > is there any clear age/gender split (or other demographic issue)
- expectations of genre (specifically video visuals) > is there any clear age/gender split (etc)
- awareness of artist > is there any clear age/gender split (etc)
- expectations of artist (specifically video visuals) > is there any clear age/gender split (etc)

Obviously artist recognition/awareness may be limited if its Indie.

HOW TO DO THIS
A simple video, or a mix of video + A4 sheet/s.
Use still images, clips, audio only to test how much of the sample audience doing a survey can identify the artist/track/genre (depends on the question), eg edit 3 x 5 sec clips from a single artist (can you name the artist) or 3 x 10+ sec clips from genre videos + ask if they can name artists AND genre